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science to support creativity

efficacy of neuroscience for architectural design

• Neuroscientific insights support design decisions, which are usually based on experience and intuition.

• Neuroscience brings information on how humans think, feel, act and interact with environments. It shifts focus from aesthetics towards multi-sensory and embodied experience of architecture.

• Neuroscience research helps to consider characteristics of a specific population we design for, i.e. children, elderly, neurodiverse people, aiding their wellbeing.

• Neuroscience tools enable quantification of human experience improving efficiency and efficacy of design process.

• Neuroscience brings increased control over design process and its outcomes. 

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