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SCIENCE TO SUPPORT CREATIVITY
• Neuroscientific insights support design decisions, which are usually based on experience and intuition.
• Neuroscience brings information on how humans think, feel, act and interact with environments. It shifts focus from aesthetics towards multi-sensory and embodied experience of architecture.
• Neuroscience research helps to consider characteristics of a specific population we design for, i.e. children, elderly, neurodiverse people, aiding their wellbeing.
• Neuroscience tools enable quantification of human experience improving efficiency and efficacy of design process.
• Neuroscience brings increased control over design process and its outcomes.
People at the center of your ESG strategy
Efficacy of neuroscience for architectural design

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